Building a Culture of Empathy: UiPath`s commitment to giving back.

UiPath, a global technology company with employees in over 45 countries, has made giving back to employees’ communities a core pillar of its culture. Having such a diverse workforce, UiPath found the perfect way to combine social responsibility with the celebration of inclusivity and multiculturalism through GoodToday.

The company needed a platform that could quickly set up campaigns, offer fast communication, and adapt to their dynamic needs, which GoodToday was equipped to deliver. They have integrated this agile approach of regular giving with the idea that Giving Tuesday could happen not just one day of the year, but every Tuesday to support a continuous culture of giving back. Currently, UiPathers receive the causes of the week on each Tuesday and they get to vote on which charities UiPath will donate to throughout the week.

Empowering employees to choose the charities UiPath gives to

As a Pledge 1% company, UiPath was looking for a platform that would empower their employees to donate to causes that are important to them. The causes they feature aren’t random but purposefully chosen based on their Celebration Calendar. This calendar was carefully crafted with multiple PUCs (their version of ERGs) and includes important dates & events for different social causes.

For instance, February focuses on Black History Month and celebrates Black African American employees, with charities aimed at empowering this community. In March, the focus shifts to organizations that support women, while April features initiatives for World Autism Awareness Day and Earth Day (and the list continues). Many of the causes are suggested by UiPathers, which makes them feel even more connected to them.

Sevastiana Vasilisca, who is part of the Employee Experience team, expressed her appreciation for UiPath’s partnership with GoodToday – “Working with GoodToday is so easy! Having them as part of our Social Impact strategy is incredibly effective, as we are a global and diverse company - and so are the charities we can feature through them.”

Working with GoodToday is so easy! Having them as part of our Social Impact strategy is incredibly effective.

Sevastiana Vasilisca

Paying it forward through their Recognition program

At UiPath, empowering employees to do good extends beyond traditional CSR efforts. A culture of recognition, appreciation, and gratitude is continuously encouraged, and GoodToday plays a role in celebrating UiPathers who embody these values, as part of their global Recognition program.

Each financial quarter, the 10 employees most recognized by their colleagues for their team spirit and positive impact are rewarded with $100 to donate to any GoodToday charities they choose, from a list of recently featured causes. This initiative not only motivates employees to support one another but also empowers them to contribute to causes they care about, creating a cycle of recognition, generosity, and human connection. This way, UiPath strengthens its culture of support and community.

“The GoodToday team is always open to explore new functionalities that could enable us to give back even more. This happened when we asked them to help us embed giving into our Global Recognition program. They listen to us, always trying to understand our needs, and come up with solutions in a timely fashion. The partnership with them is a core part of our global social impact strategy.” says Viorela Marcu, Employee Experience Director @ UiPath.

Responding to crisis

GoodToday was the catapult to UiPath establishing a successful and comprehensive employee giving program that reaches over 4,000 employees around the world. After running the program for a few months, UiPath faced its biggest challenge. The war in Ukraine began and UiPath and its employees wanted to quickly respond to the needs of the people in Ukraine, some of whom are UiPath employees. They found that the easiest way to support at scale was using the GoodToday platform. During the whole month of March, they featured Ukraine-related charities raising over $75,000 in company-sponsored employee engagement donations through employees clicking on the GoodToday Slack app for the charity of their choice. Plus, another $4,500 in private donations from employees themselves and overall engagement for the month at an all-time high.

Since then, UiPath has consistently acted in response to humanitarian crises, organizing special campaigns during emergencies. These initiatives have supported recovery efforts for events such as the catastrophic wildfires in California, severe flooding in Valencia, the Middle East crisis, Hurricane Milton in Florida, and widespread flooding in Central and Eastern Europe. During these campaigns, employees are empowered to donate larger amounts on the company’s behalf, amplifying their collective impact.

Together, these targeted campaigns and the weekly Tuesday donations have raised more than $170,000 over the past three and a half years of collaboration with GoodToday. UiPath’s commitment to global humanitarian efforts continues to inspire and unite its diverse workforce.