If we all give 25¢ a day
we can change the world.

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What we do

Every morning you’ll receive an email with the day’s cause and two charities to choose from.

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Sean Rad

“Giving should be something we do everyday, not once in a while. Good Today makes it easy for everyone to start their journey towards being a giver.”

Ashton Kutcher

“Good Today inspires and educates. It starts the day with a sense of gratitude and contribution to the greater good that generates positive returns in your day and life.”

Miriam Isa

"Good Today takes all the work and decision fatigue OUT of charity-giving. Every morning I click on the email. 3 seconds and 25 cents later- I've done good for the world. It's THAT easy... and deeply rewarding."

In the Press

Join our community of 7,500+ members, giving over $360,000 to collectively make an impact.

Introducing good today for teams

Sponsor your team to do good every morning via email or slack starting at $2/month per employee.

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How we gave yesterday

Pets & the Pandemic

Old Friends

Promotes the foster and adoption of elderly and “not desirable” pets from shelters and pays their veterinarian bills for life.

Hope for Paws

Rescues neglected animals from the streets and shares their stories to raise awareness and promote adoption.

Do good today
for a better tomorrow.

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